Creating your social media brand can be a challenge, but if done right, it can also be very rewarding. We live in an increasingly digital world: Most of us has computers, cellphones and tablets that can connect to the internet so it is of no surprise that companies, business or even private individuals who want to advertise their name out there use social media to promote their brand.
Social media is a great tool to promote your brand because, if you do it right, you can get your advertisement for free. The thing is, most people in the internet, otherwise known as netizens, easily get tired of the same look on web pages or profiles, so a social media rebranding is what you will need when you notice that the traffic to your profile is becoming stagnant or decreasing. Here are four things you should know about social media rebranding:
Your Twitter Handle – The great thing about Twitter is that you can change your username anytime and there’s no limit to the number of times you can change it. The only problem is, with millions of users, chances are that the handle you desire to use is not available. A quick solution for that is adding the world “global” on your handle or simply putting your location, for example, TwitClothesMiami, there are infinite ways to come up with a suitable handle, and a handle is important for your brand.
Username and Page Name in Facebook – When rebranding a Facebook page, you might encounter the same problem as mentioned above with Twittier. A lot of people have problems when selecting their desired page name, only to find out that the page name they want is not available. When choosing a page name, be sure to make it as accurate as you can to the content you want to share in your page. For example, “Carlos Computer Corner” is a good page name, it is simple and precise and people will remember it easier, compared to something like, “Carloputer Corner”.
When making a page name change in Facebook, they will first check if your new page name follows the Facebook standards and rules before applying your new name. You will see a message like this, “Our review may take up to 3 days and require additional information. If the name change happens, changing the name again for 7 days will not be possible. It is also important to let people who like your Page know the name’s been updated”.
In case Facebook rejects your name change request even when you are 100% sure you followed the rules and guidelines, send them a ticket and let them know.
Username and Location Page name in Facebook – This is also a really good thing to fill up for your social media rebranding. For example, if one of your companies location is Toronto, you could input something like “Brand name + Toronto”. That way, netizens will be able to search for you easier and your brand can have better results in geotagging.
Company Page in LinkedIn – We all have heard of LinkedIn, but the problem is, LinkedIn isn’t a good social media platform when it comes to rebranding. It usually contains a lot of errors, and the most important thing is that LinkedIn doesn’t allow the rebranding of company pages. So stick to Twitter, Facebook and Instagram, people!